Hi, Welcome.

Lina Cañon,

Founding Partner

Founding Partner

Sajda Ali,

LET US BRING LIGHT.

Whether creating, growing, or sustaining, Nur Group illuminates your path. From guiding leaders through inception to crafting robust financial and operational models, we ensure tangible success. With inclusive, human-centered support and tailored trainings, we empower teams to achieve their goals and foster a culture of continual growth.

The Creators

  • As a founding partner, Lina stands as the cornerstone of our enterprise, embodying a steadfast commitment to excellence cultivated through years of impactful contributions within non-profit and higher education domains. Renowned for her adept leadership, talent acquisition finesse, and the cultivation of enduring relationships, she plays a pivotal role in driving our vision forward.

    With a proficiency honed in project inception, strategic planning, and meticulous performance evaluation, Lina ensures the success of every venture undertaken. Her Six Sigma Green Belt certification underscores her dedication to operational excellence, complemented by a wealth of expertise in budgeting, accounting, and finance.

    A consummate communicator fluent in multiple languages, Lina holds a Bachelor of Arts in Sociology and Government from Suffolk University, further enriched by an MBA from Boston University's esteemed Questrom School of Business. Her multifaceted skill set and unwavering dedication serve as the bedrock upon which our collective success is built.

  • As a founding partner, Sajda is a dynamic entrepreneur with a diverse background spanning real estate investment and venture capital. Armed with a Bachelor’s Degree in Economics and Social Thoughts & Political Economy from the University of Massachusetts, Amherst, and an MBA from Boston University's Questrom School of Business, she possesses a formidable blend of academic acumen and practical experience.

    Sajda's journey into the realm of venture capital is built upon a solid foundation of success in real estate, where she demonstrated astute investment strategies and adept management skills. Her unwavering dedication to exploring new business opportunities has been a driving force behind her ascent in both industries.

    In 2020, Sajda founded the Nur Collective, a pioneering initiative aimed at empowering first-generation women of color in entrepreneurship. This visionary project later evolved into the Nur Group, underscoring Sajda's commitment to championing underrepresented founders and fostering inclusivity within the entrepreneurial ecosystem.

  • A first-generation individual with a passion for learning and personal growth. Alina derives satisfaction from applying her skills and knowledge to create a positive impact on the communities she serves. She deeply believes Women's power is indestructible and unstoppable. "There is no force more powerful than a woman determined to rise." Additionally, she is fluent in both English and Chinese, which enables her to communicate effectively with diverse audiences and cultures. Currently, she is pursuing an MBA degree at the University of North Carolina at Pembroke.

  • Meet Samantha “Sammie” Casas, an enthusiast for nonprofit data and impact. As a consultant with the Nur Group, she champions ethical data practices, putting people first in her metrics approach.Her engagement with Charity Navigator reflects her dedication to community-centric data. With with a Bachelor's degree in International Relations from Boston University, she brings a blend of skills to the table.Driven by the belief that data and impact can sculpt a better world, Sammie invites you on a lively journey. Join her as she shakes up the nonprofit world, aiming to spark change and infuse some fun along the way.

  • Eun Ha Wahnon's belief in continuous learning can be traced back to her childhood. From nurturing her curiousity to exploring her instinctive desire to seek solutions, she blends creativity with accounting expertise to bring unique approaches to the table. Beginning her career with a bachelors in accounting from the University of Arizona, Eun Ha discovered a passion to contribute work in nonprofits that aim to build brighter futures for others. She has gained experience in optimizing processes and providing insights on financial health assessments. When she is not crunching numbers, she enjoys gardening and crafts, showcasing her love for growth and creation!

  • Tatiana Tejedor, with over a decade of HR expertise, is passionate about enhancing HR practices through tech and human-centric approaches. Skilled in employee relations, compliance, performance management, policy development, and benefits, she excelled as co-owner of Caramelo Clothing Co., earning awards for her innovative design. At Work INC., she managed IT infrastructure and talent acquisition. Beyond work, Tatiana champions diversity and transparent leadership for a happier workforce. Curious about mechanisms, she enjoys fixing her husband's truck and spends her free time with family, traveling, hiking, reading, and painting.


Our

Values


Socially Responsible Innovation

Investing in initiatives that focus on socially responsible solutions, We prioritize forward-thinking practices that are deeply rooted, committed, and dedicated to positively impacting society.

Intergenerational Wisdom

Recognizing the value of knowledge transfer across generations, our commitment to intergenerational solutions includes fostering relationship building and peer to peer learning. We create opportunities for experienced professionals, emerging leaders, and first time entrepreneurs to share wisdom.

Cross-Sector Collaboration

Believing in the power of collaboration across sectors, we bring together expertise from various industries to create holistic and comprehensive solutions that address complex challenges and opportunities.



Visionary

Challenging traditional thinking and operations, we honor the rights and power of those who have been historically resource restricted. We do this with courage, humor, action, and optimism.

Multicultural Integration

Embracing multiculturalism is not just a goal but a fundamental aspect of our approach. We actively seek out diverse perspectives and experiences that embody cultural, spiritual, migrant, and social diversity, resonating across a wide range of communities.


Dream it

Build it

Grow it

Dream it • Build it • Grow it •